The Company

Saved By Grace Co. is an online home goods and apparel brand that sells handmade products with purpose. The target audience consists of mostly family-oriented women ages 18-55 who enjoy decorating, cooking, and spending time with their kids.

The Challenge

The CEO’s goal was to grow the business after seeing success with wholesale. The brand aimed to promote its new Easter apparel by offering 20% off the collection.

The Solution

I created a promotional email showcasing the new Easter collection, including succinct and compelling copy, a clear CTA, and links to the products. This email campaign had an open rate of 55.6%, a click rate of 2.5%, and a placed order rate of 0.25% ($336.83 in sales).

Subject Line: 💛 Take 20% off the Easter Collection 💛

Preview Text: Shop the Easter Collection