The Company

Pyknic is an online apparel shop that sells high-quality food-inspired clothing and accessories. Their target audience includes men and women between 18-45 whose interests include food and the culture surrounding it, art, alternative clothing styles, and tattoos.

The Challenge

The company wanted to create product descriptions that bring in more organic SEO traffic. They wanted their descriptions to be informative and entertaining without downplaying the high quality of their products.

The Solution

To help Pyknic achieve these goals, I…

• Provided the company with fun and engaging product descriptions that painted a picture of what life would be like with their products

• Told stories about each product, inspiring the audience to take action, while also conveying the features and benefits of the products

• Incorporated on-page SEO by naturally sprinkling in some well-researched keywords to help attract more visitors to the site