The Company

Better Than Milk offers a variety of plant-based alternative milks that are healthier and more Earth-friendly than dairy milk. The target audience is composed of males and females ranging from 25-45. While some customers live completely plant-based lifestyles, others may drink dairy milk in addition to non-dairy beverages.

The Challenge

The company wanted to provide seasonal content for Earth Day with a blog post celebrating how the brand helps to reduce its impact on climate change. Better Than Milk hopes to attract new customers, drive website traffic, and encourage brand loyalty, as these environmentally-conscious attributes make the company stand out against the competition.

The Solution

I crafted a two-part blog post detailing Better Than Milk’s commitment to sustainability and helping protect the earth. Part one gives an in-depth look at the brand’s ingredients and production process; part two focuses on its eco-friendly packaging. While these blog posts are packed with educational and heavily-researched information, I maintained the brand’s fun, energetic, and whimsical tone of voice. To optimize these blog posts, I naturally sprinkled in a few SEO keywords. I also included links to the products throughout and a CTA at the end to encourage readers to buy the products.