The Company

Mirth creates unique sparkling waters that combine sweet and savory flavors. The target audience consists of men and women ages 18-50 who enjoy drinking sparkling water and are interested in trying new and unusual foods and beverages.

The Challenge

The company wanted to provide a nurture email flow providing content and offers to new email subscribers to get them excited about the products and to encourage them to make purchases.

The Solution

Utilizing Mirth’s energetic, yet casual and plainspoken tone, I created a welcome email sequence that increased click rates by 45% and boosted sales by 30%.

The sequence includes:

• Welcome Email: welcomes subscribers into the Mirth community and sets expectations for future emails. Provides a discount code, followed by a CTA to shop the products, including links to social media to promote brand engagement.

• Background Info Email: gives subscribers a look into how the founder came up with the flavors for Mirth. Encourages the audience to interact with the brand via social media while also giving them the option to shop now.

• Recipe Email: provides useful content for customers who have already purchased, with CTA’s to shop now and to engage with the brand via social media.

• BOGO Info Email: tells the story behind the company’s “Buy One, Give One“ with a CTA to inspire the audience to send a free sampler to a friend with their next purchase.

• Limited Time Offer Email: offers a small discount to encourage subscribers who have not yet purchased to make a purchase.

• Testimonials Email: presents social proof and increases credibility by sharing positive reviews from customers, reminding the audience of the small discount to drive more sales.

• Subscription Email: lets the audience know about subscription options in an effort to upsell existing customers.

• Feedback Email: asks for feedback from subscribers who have purchased, linking them to the site to write a review.