The Company

Susan Saffron Jewelry is a brick-and-mortar jewelry store in Dallas, TX that has expanded with an online brand selling fine and fashion jewelry from top designers around the world. The target audience consists of mostly affluent women ages 40-70 who enjoy collecting fine jewelry and keeping up with the latest trends.

The Challenge

The company wanted to promote its semi-annual sale with an email that showcased the offer and products effectively.

The Solution

I created a concise and appealing promotional email campaign sequence that clearly displayed the offer, conditions, CTA, and links to products. This email campaign had an open rate of 77.4%, a click rate of 8.45%, and it generated $12,362.71 in sales.

Subject Line: 💎 Semiannual Sale Starts NOW 💎

Preview Text: Enjoy up to 50% off sitewide!